It takes 3 visits before someone decides to become a lifetime customer. You knew that, didn't you? Of course you did. That's why you've been in the industry so long. But for kicks and giggles, I'll run it down anyway. If someone comes into your restaurant for the first time, statistically, they're about 40% likely … Continue reading How To Turn Someone Into A Lifetime Customer đŽ
When Was The Last Time Your Ad Was In Front Of 90,000 People? đ¤
Imagine how much business & brand exposure you could get if 90,000 people saw your ad? Sounds expensive right? Would you have to advertise at a major sporting event to get that kind of reach? Maybe. Maybe not. Exactly one year ago today, Instagram rolled out it's 'Stories' feature. Everyone thought it would just be … Continue reading When Was The Last Time Your Ad Was In Front Of 90,000 People? đ¤
The Best Leads Are The Ones That Find You
Success in sales and in many businesses, you must do prospecting and find good leads that you can hopefully turn into customers. It can be rough because depending on your industry and how you have to find leads, youâll probably deal with a ton of rejection and resistance from the people that are not at … Continue reading The Best Leads Are The Ones That Find You
Take Action Now, Fix Later
âI have not failed, I just found 10,000 ways that wonât workâ -Thomas Edison If youâve ever tried to advertise on social media and it didnât work the way you wanted it to so you never attempted it again, Iâm here to tell you that you gave up too quickly. Sounds harsh, but itâs the … Continue reading Take Action Now, Fix Later
Competition Breeds Innovation
Snapchat is quickly rising up the ladder of social media royalty thanks to its disappearing story capability. For the past 2 years, it has made its way into the top 5 apps on both iTunes and Google Play and has ranked above Instagram for quite some time now. What did Instagram do to combat … Continue reading Competition Breeds Innovation
Go Where The Attention Goes
Why have big companies placed ads on the biggest television networks, newspapers and radio spots over the years? Because thatâs where peopleâs attention has always been. Want to know why all of the biggest and best commercials come on during the Super Bowl? Because the attention of over 100 million Americans is focused on … Continue reading Go Where The Attention Goes
Innovate or Die
You may be one of the many people that think itâs stupid to have to pay to get your content seen by more eyes on social media and Iâm here to tell you: I donât blame you! Itâs understandable to be angry that we now have to put money into Facebook and Instagram in … Continue reading Innovate or Die
Take Action, Fix After
âI have not failed, I just found 10,000 ways that wonât workâ -Thomas Edison If youâve ever tried to advertise on social media and it didnât work the way you wanted it to so you never attempted it again, Iâm here to tell you that you gave up too quickly. Sounds harsh, but itâs … Continue reading Take Action, Fix After
Be a First Mover
In the world of business, a first mover is a company that gains advantage over its competitors by being the first to establish itself in a given market. This doesnât necessarily mean that this is the first company in a given industry. In fact, many first movers were companies and brands that came long after … Continue reading Be a First Mover
Culture Has Shifted
On July 1, 1941, the Brooklyn Dodgers faced the Philadelphia Phillies on WNBT, which is now known as WNBC. The only reason that this fact is relevant to this book is because of what aired right before the first pitch of that game. WNBT aired the very first TV commercial. It was advertising a … Continue reading Culture Has Shifted
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